Ian Jones

Managing Director

Ian has 30 years experience of the international insurance market as broker, underwriter and operating at senior level in the UK Regional, Lloyd's and London markets. He works with a wide variety of clients across the insurance sector including insurance companies and brokers, Lloyd's syndicates, technology providers and associated businesses. He advises clients at board level, working with executive teams to create, refine and develop branding and marketing communication strategies designed to build business and deliver the outcomes his clients need.

Phillip Casey

Senior Consultant

Phil has worked in the financial services sector since 2007, with clients including HSBC, CitiBank, Aviva and Barbican Insurance. Projects for which he has been responsible have ranged from company and product launches to internal communications, branding and advertising campaigns in both print and digital media.

Martin Starkie

Senior Consultant

Martin’s specialist skills and experience in custom web development, digital marketing and the provision of secure business-grade hosting, makes his business a natural partner in providing a full range of dedicated creative and digital services to Halliday Munro and our clients. Martin and his team at CMS Live share our own ethos of building lasting relationships with clients, underpinned by strategic thinking, first class service and integrity.

Peter Benson


Peter has been a professional writer for over 25 years, and has worked for a wide range of clients, including Diageo, the FSA, Deutsche Bank, Shell, Bell Pottinger, Jaguar Land Rover and Rotterdam School of Management. Projects have included websites, strategic advertising campaigns, blogs, advertorials and direct marketing collateral.

Adrian Giles

Adrian has proven experience in investment banking, Capital Management and Business Transformation. He focuses upon helping businesses execute and achieve rapid well-planned and effective business change, whilst maximising ROI benefit and sustainability. Adrian brings specific sector expertise in Financial Services for both Banking & Insurance Services.

Raymond Jones

In a career spanning 39 years Raymond brings a wealth of corporate experience gained in a variety of leadership roles in Australia and internationally for QBE, AIG, and Citibank. He is a current Director of RACQ Insurance, a Member of the Institute of Company Directors, past President of the Insurance Council of Australia, and past Chairman of Insurance Statistics Australia.

Steve Harpum

Steve specialises in senior leadership and management development, bringing to bear the hard-won experience of a wide variety of strategic and operational leadership roles, including the delivery of a number of transformational programmes, in the UK, the USA and the Middle East. He retired from the RAF in 2015, after a successful and happy career spanning more than 30 years, to found his own leadership and management development consultancy.

Chris Gough

In addition to extensive experience as an award-winning creative director in agencies including Saatchi & Saatchi, Hill Murray and Bozell Worldwide, Chris has specialised in the insurance industry for the best part of 20 years working with clients such as CGU/NU, QBE and Barbican Insurance.